Rethinking our waste is one of the most important things we can do. The biggest impact of a material product is actually found “upstream” of the products lifecycle, in the mining and harvesting of natural resources and the manufacturing and transportation of the product to its destination. By rethinking and reducing how much stuff we use, we can avoid significant impacts in the lifecycle of the products we use and enjoy.

Waste prevention is actually fairly simple. It’s about avoiding waste in the first place. It’s also about rethinking your choices as a consumer and making informed decisions when purchasing products or services. In it’s simplest form, waste prevention means “using less stuff”. And we can all do that.

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